Reach the Public: GovDelivery’s Blog

Your biggest social media questions answered

With the rise in social platforms, multi-networking and complex social media algorithms, how can government organizations drive more traffic to social events and engagement with their social content? That’s the question we aimed to answer during the State of Social Media webinar hosted by Jennifer Kaplan, Product Marketing Manager at GovDelivery. More than 700 public sector…
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Your Customer Experience (CX) Questions Answered

What is customer experience, and why should public sector teams care about it? That’s the question we aimed to answer in a session last week with Tim Hudak, Public Affairs Specialist at the U.S. Department of Veterans Affairs, and Bonnye Hart, GovDelivery’s Manager of Digital Engagement Services on meeting the needs of modern citizen customers. Over 200 public sector…
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Meet the Modern Citizen

We live in a self-service world. Citizens today expect information and services from government at a speed and efficiency that mirrors their experiences in the private sector. Couple that with the fact that the average attention span is only 8 seconds and there’s a real challenge for government to capture the attention of their audience,…
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Digital Engagement Series: Analyze, rinse, repeat

Gaining public participation and engagement is not an easy feat, but with a strategic plan for audience targeting, messaging, branding, channel optimization, reengagement, and automation, you will be on the road to success. The last step of our steps to better public engagement series features how to “analyze, rinse, and repeat”. This post features ways to…
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